Home > Uncategorized > Should prescription drugs be advertised directly to customers?

Should prescription drugs be advertised directly to customers?

Should prescription drugs be advertised directly to customers?

The article above describes how direct to consumer prescription drug advertisements are regulated by the United States Food and Drug Administration (FDA). They are supposed ensure that they are not false or misleading. Many research organizations and industry groups claim that the ads are educational and play a central role in providing a number of benefits to consumers. Others argue that these drug ads are nothing but sales pitches. They argue that drug companies are unconcerned with benefiting consumers or their health, and that the FDA does an inadequate job of making sure the ads are not false or misleading. One pro for the issue stands at “prescription drug advertisements inform consumers about potential medical conditions they may have and about drugs that could help treat those conditions. A consumer better informed about medical issues is more likely to contact his/her doctor to discuss the condition or related drugs. These ads therefore provide a helpful public health service.” On the other side a con for the issue stand at “direct to consumer prescription drug ads, like most advertisements, are intended to sell the product being advertised. Such ads use marketing tactics that manipulate, create false impressions, and otherwise mislead consumers instead of educating them about the drugs.”

My stance on the issue would have to be on the opposing side. I think that doctors should give their patients advice on what to take or what not to take tailored directly for each individual. Today advertisements can portray a desirable perception of a drug through using celebrity endorsements and many other advertising “tricks” leading people to take the drug simply on those bases and against their doctors advise. In this case if someone sees a commercial or ad for a drug and the graphics, music, people etc. catch their eye they get it in their head that they should take this drug to become more like the advertisement. I have even seen some commercials where one month they are advertising all the benefits of taking the drug and then the next month there is a law firm ad saying if “you have experienced such and such symptoms from taking this drug than call now you may be entitled…” today drugs, just like any other product has patens on them and as soon as that paten is about to expire leaving room for generic brands to take over, they start to advertise for people to take these drugs. They lead people to believe that they need them when in fact they do not. I don’t think drugs should be advertised to customers but only to doctors. Everyone has different reactions to medications and who better to know how a person will react than their doctor. What do you think? Should prescription drugs be advertised directly to customers or just to doctors?

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Categories: Uncategorized
  1. tasingle
    December 6, 2009 at 4:02 pm

    It is no secret that the United States is the most over-medicated country in the world and issues like this have contributed to the matter. This is one of the many things that have lead to the ever growing problem with health care in our country. Pharmaceutical companies no doubt have financial obligations in their best interest when creating these advertisement campaigns. I agree that doctors must take a stance, and keep the patient informed on what is the best medication out there for their personal needs.

    TS

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