facebook advertising

FacebookThis article is in line with our discussion of advertising and its positive effects.  One company in Sweden decided that instead of promoting their new business by paying another advertising company, they would use facebook to do it all.  As you know, facebook cost nothing and anyone can have a page for free.  This company saw this potential lead and took off with it.  By using facebook, they made videos of their store, merchendise, and customer service.  Facebook was an easy route to lead them to thousands of friends.  Their biggest advantage was that the people online could see what they were going to buy before they went to the store for free.  Also, potential customers could place orders online at no cost and just go to the store to receive them which made buying so simple.

This company had a great approach to reaching a new market.  Advertising can be very costly and can be misleading as we saw in the pictures our professor brought to class.  By using facebook, nothing was misleading and the videos showed exactly what they had to offer.  all advertising was completely legal and true, which is why the company  is now a success.