Price War Brews Between Amazon and Wal-Mart

Ali had Frazier. Coke has Pepsi. The Yankees have the Red Sox. Now Wal-Mart and Amazon. With the economy the way it is everyone is looking for the cheapest website and the cheapest product for online shopping. With both of these sites people are finding the lowest prices. Prices on different items are falling and they are both copying eachother.

If a price on a toaster goes down on Wal-Marts site then later on that day the price will go down for Amazon. By watching what eachother is doing they both will have the same chance of getting the sale. Do you think they are taking things to far? Or is all this stuff worth it for that extra money?